Phase1
Cultural Market Research
- Conducted Gen Z and millennial taste study in Jeddah & Makkah
- Identified demand for local seafood, low preservatives, and clean labels
Hijazia Foods Cultural Rebranding & Quality Reinvention for Saudi Consumers
Client Overview
- Company
- Hijazia Foods
- Location
- Jeddah, Saudi Arabia
- Sector
- Food & Beverage (Ready-to-Eat Seafood & Sauces)
The Problem: A Product of the Past
Hijazia Foods had heritage and loyal customers, but struggled to stay relevant:
- Outdated packaging and generic brand appeal
- Use of preservatives and imported seafood
- No food safety system or quality certifications
- Declining shelf presence and sales
Business Impact:
- 40% drop in shelf turnover
- Rejected by HORECA clients and SFDA compliance checks
- Poor online reviews citing taste and packaging
VerdeVista’s Intervention: Cultural Strategy Meets Food Safety
VerdeVista launched a full F&B Reinvention Program that blended cultural relevance with food science and modern branding.
Phase2
Product Reengineering & Food Safety
- Reformulated recipes with fresh local squid and healthier oils
- Removed all artificial preservatives
- Built HACCP and ISO 22000-aligned food safety SOPs
Phase3
Brand & Packaging Redesign
- Developed new logo and product names rooted in Hijazi culture
- Created bilingual packaging with fresh color palette
- Designed POS displays and e-commerce visuals
Phase4
Strategic Relaunch
- Partnered with 4 new supermarket chains in Jeddah & Taif
- Enabled direct-to-consumer orders via Talabat & HungerStation
- Trained sales teams on the new brand story: “Local. Clean. Hijazi Fresh.”
Transformation in 6 Months
Monthly RevenueSAR 180,000SAR 570,000
| Metric | Before VerdeVista | After 6 Months |
|---|---|---|
| Monthly Revenue | SAR 180,000 | SAR 570,000 |
| Shelf Turnover Rate | 0.9x | 2.7x |
| Customer Satisfaction | 3.2/5 | 4.7/5 |
| Food Safety Rejection Rate | 11% | 0.5% |
| Retail Channels | 3 | 12 + Online |
Client Testimonial
“VerdeVista didn’t just change our business—they helped us rediscover who we are and bring that to the world with quality, safety, and soul.”— Eman Bakhash, Co-Founder, Hijazia Foods
Why It Matters for Saudi F&B
Saudi consumers now demand taste + transparency. VerdeVista helps F&B brands achieve:
- ISO 22000 & HACCP-based food safety
- Brand revival with local cultural insight
- Shelf-stable packaging and clean labeling
Want to Relaunch Your F&B Brand?
Contact VerdeVista today to reengineer your products and rebuild your shelf impact.
Talk to Us About Your Rebrand